Join Us at Pulse Check: Regional Brand Premiere

On Monday, March 17, 2025, the Greater Baltimore Committee will premiere the Baltimore Region Economic Brand, one of the most important strategic initiatives in our organization's mission to position the Baltimore Region as a globally recognizable and competitive brand.


The culmination of two years of dedicated work gathering actionable data insights from hundreds of business and civic leaders from across the region, nation and world, the economic brand will present a bold and exciting narrative for investing in the Baltimore Region that is vibrant, clear, and compelling. 


Pulse Check 2025 will be further amplified by the release of the Annual Investment Scorecard, which quantifies all major deal activity in 2024. Join us for this landmark event telling a new economic story about the Baltimore Region's dynamic people, businesses, and assets. 


Date: March 17, 2025

Time: 4-7 p.m. (EST)

Location: 

Towson University

University Union Ballrooms

Find additional parking directions and details below

Pulse Check 2024 Recap

The 2024 edition of the Annual Investment Scorecard analyzing 2023 economic data across the Baltimore Region provided a snapshot of close to 350 announced investments totaling more than $4.2 billion. Held on April 5, 2024, at the Hilton Baltimore in Anne Arundel County, the event featured a keynote address by Tom Barkin, President and CEO of the Federal Reserve Bank of Richmond and drew more than 300 business leaders.

2024 Pulse Check Recap Video

The 2024 Annual Investment Scorecard showed that the Baltimore region claimed roughly $4 billion in CAPEX in 2023.

Watch the Video >

2024 Pulse Check Preview Video

This preview video highlighted the important role that an Annual Investment Scorecard plays in benchmarking a region's progress.

Watch the Video >

Related Media Coverage

GBC's dual efforts to tell the Baltimore Region's economic story through the Annual Investment Scorecard and the Baltimore Region economic brand have generated a wealth of media coverage over the past year. 

GBC to Host 2nd Annual Pulse Check: The Scorecard Summit

Signature milestone event benchmarking major deal activity and investment announcements will feature the debut of the Baltimore Region economic brand.

Read the Article > 

Op-Ed: GBC's new scorecard will highlight Baltimore's momentum

GBC CEO discusses the importance of having an Annual Investment Scorecard in this column for the Baltimore Business Journal.

Read the Article >

Baltimore Magazine Lauds GBC's economic brand initiative

Baltimore Magazine Editor-in-Chief Ron Cassie highlighted GBC's efforts to convene regional stakeholders around a unified brand.

Watch the Video >

Op-Ed: Baltimore is sending an economic message to the world

GBC CEO notes that the work of amplifying our regional economic assets and civic progress to widespread national and international awareness has been in the works for nearly two years.

Read the Article >

Baltimore Region Branding Initiative Nearly Ready for Prime Time

After wrapping up analysis of stakeholder surveys in December, the Greater Baltimore Committee is now focused on establishing a unified brand.

Read the Article >

Baltimore's rebranding finds 'friendly' perception of city

Early results of an initiative to improve the Baltimore region's business and social reputation has found that U.S. business leaders who are familiar with Baltimore tend to rate it positively.

Read the Article > 

GBC plans new campaign to revamp Baltimore's image

Resonance Vice President of Strategy and Development Jeremie Feinblatt presented a series of findings that will guide an effort to rebrand the Baltimore region.

Read the Article > 

Viewpoint: Why the GBC Joined a Site Selection Association

The Greater Baltimore Committee became an official partner of the Site Selectors Guild, the world's leading association of professional site selection consultants.

Read the Article >

WJZ-TV Features Pulse Check During Morning Show Segment

On March 25, 2024, GBC staffers appeared on WJZ-TV to discuss the importance and meaning of quantifying the region's economic activity.

Watch the Video >

Sponsorship Opportunities

Shape the Baltimore Region's future by becoming a sponsor of Pulse Check: The Scorecard Summit. Tailored sponsorship packages are available to suit your goals and budget. Contact GBC Vice President of Partnerships Timothy Evans at time@gbc.org to secure your sponsorship today!

Sponsors and Partners

Location

Towson University
University Union Ballrooms
Towson, Maryland

This event will be taking place at Towson University's University Union Ballrooms (3rd floor).

Directions are routed to Towsontown Garage. See campus map for more information.

For logistical questions about the event, please email events@gbc.org.
Towsontown Garage Directions.pdf

See route

Contact us

For additional event or venue information, please send an email to ericam@gbc.org